Project Apapacho
“Apapacho” comes from “Papachoa”
in Nahuatl & means “Caress with a Heart”
The project APAPACHO gathered and united people from different places on different continents who believe in the integrity of being, that only a human can breathe meaning into objects and fill inanimate things with purpose, therefore, enriching our own lives as well as the lives of the others.
This is the reason why we travel hundreds, sometimes even thousands of kilometers to the local authentic places in Mexico, looking for Traditional and long-established masters, supporting the work of their hands and souls and sharing them with the rest of the world.
APAPACHO strives to preserve traditions, the main importance of which is to strengthen & create special bond between relatives & close people. We look at traditions as the expression of love, kindness & mutual understanding.
We believe that by supporting hand craft & small family businesses, we preserve that delicate thread of meanings & embodiment, as well as a sense of belonging, for the future generations as well.
Become a part of our movement, share our values & get closer to each other, wherever you are.